We, as a society, have become enamored by what has been placed before us. And like everyone else, we have to have it. From the extravagant Louis Vuitton designer handbags to the colossal Sony or Samsung flat screen television sets. We have become a society that loves labels.

But, what happens if you cut that label off? Is the handbag less appealing? Does that television deliver a far inferior picture? The answer is no. The...